About
Our Mission
Help entrepreneurs, professional service providers, and nonprofits to drive reach, engagement, and influence across digital and experiential marketing channels. Phase One builds collaborative insight-led relationships with our clients to empower them to confidently own their authentic voice on and offline.
Meaning Behind The Name
The name Phase One is near and dear to our founder, Meisha Williams Bertels, as it was the name of one of her father’s first entrepreneurial ventures, Phase 1 Lounge.
Opened in the 1980’s, Phase 1 was one of the few Black-owned businesses on the famed University of Alabama “Strip.” Meisha named her company Phase One to reinforce the company’s mission to help clients start and continually grow their businesses in the ever-changing cultural and digital landscape.
Just as the full moon starts out as a Phase One Crescent, our company guides our clients from the formation of their brand identity to the full expression using digital and experiential marketing.
The Founder
Meisha Williams Bertels is a digital and experiential branding expert who mines today’s culture to cultivate relevant brands. Meisha co-creates authentic marketing strategies and events that drive revenue growth. She leverages her 20-years of experience with major communication companies and entrepreneurial flair to build sustainable, profitable businesses.
Meisha began her career in the publishing industry at Sports Illustrated, then transitioned to two well-known ad networks that were at the forefront of social media and behavioral targeting. She has supported businesses (Bloomberg, Kiplinger, FOX, American Idol, IGN, TV Guide and NBCUniversal) along with many start-ups in lifestyle, hospitality, and events to create unique marketing and sales strategies.
To learn more about Meisha’s Diversity, Equity and Inclusion (DEI) work, visit MeishaWilliamsBertels.com